Collection » Brian Richards

Living In Logoland: Lapses in brand thinking

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Brian R Richards

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On February 18th a public competition was launched to come up with a logo for the new 'Super-City' Auckla...

Elastic Brand?: Stretching '100% Pure'

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Brian R Richards

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New Zealanders have always been proud of our ability to over-achieve for our small population. As a prime...

Think: Creating and articulating an achievable national vision

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Brian R Richards

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No one as yet has defined New Zealand's pathways into the future with any tangible understanding for peop...

Pacific Uniqueness

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Brian R Richards

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There is an obsession with visions being developed in business, which more often appear as cryptic statem...

Weaving A New Fabric

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Brian R Richards

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Born in the backdraft of World War II of Lebanese, Pakeha and Ngati Tu Wharetoa descendants, I have alway...

New Zealand As A Global Emotion

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Brian R Richards

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6.45am. London’s daily commuters pour underground in the grey half-light, snatching brief glimpses of n...

Living in One’s Own Story

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Brian R Richards

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We are entering a new era of branding, where people want to live vicariously in a story, which attracts t...

Beyond Regional Doubt

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Stacey Gregg

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Market the region, not the country, says the brains behind Zespri, Brian Richards. While Saatchi & S...

Loving and being loved

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Brian R Richards

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Many of us live with a sense of inferiority, which breeds the need to take on the personality that is not...

The Stereotypical Dresser

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Brian R Richards

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Each day I quietly compete with my executive assistant Stefan in dressing distinctively. Invariably he up...

The Lack of a National Libido

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Brian R Richards

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There is an obsession with visions being developed in business, which more often appear as cryptic statem...

Ageism

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Brian R Richards

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Wrinkles come to us all and there is much to learn from every line. Keith Richards, the professional deat...

Thick Trust and Intimate Familiarity

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Brian R Richards

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The perfect conditions for regional growth. After undertaking a wide range of similar projects in New Zea...

Stories in the heart. Stories which make a nation.

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Brian R Richards

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Stories carved in our hearts and not stone. The permanence of who we are should not be carved in stone, ...

Jingoistic Smugness - How to ruin your Heritage Brand

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Brian R Richards

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New Zealand doesn't have many heritage brands nor does it seem to understand how to cherish them. Air New...