Collection » Brian Richards

Living In Logoland: Lapses in brand thinking

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Brian R Richards

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On February 18th a public competition was launched to come up with a logo for the new 'Super-City' Auckla...

Generation C - The Story Continues: Everyone’s a creative in webland

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Jake Pearce

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I was taught at school that the European Renaissance was the result of man rediscovering himself after ye...

Brand Tactics In Tough Times: How to gain better brand traction

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Brian R Richards

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A quick look at recent history shows economic recessions are fairly regular occurrences. Uncomfortable re...

Think: Creating and articulating an achievable national vision

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Brian R Richards

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No one as yet has defined New Zealand's pathways into the future with any tangible understanding for peop...

Growing Waste-Lines: Designing for our ethical environment

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Brian R Richards

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Today’s consumers are openly moralising about diet, health and lifestyle. Price is just one factor. Peo...

Kermadec - A Coherent Design Story

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Debra Millar

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Architecture, graphics and uniform design are interwoven to create a rich layering of Pacific imagery. ...

Psychic Premiums In Brands

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Brian R Richards

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For many of us the gentle slide backwards goes unnoticed as undeveloped nations with cost advantages trad...

Redefining Your World: How to sell green products to everyone

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Julian Smith

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Natural, green, ethical. Yeah, yeah, yeah. We've heard it for a while now. In many ways the collective su...

Checking Jeremy's Underpants: Icebreaker's Brand Review

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Brian R Richards

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Stripping things back to the bare essentials and maintaining your Brand’s “Ewephoria”. I think all...

Understanding the psychology of fashion is the marketing genius that defines success.

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Brian R Richards

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You don't buy clothes - you buy an identity. The model struts towards the battery of cameras, profile hel...

Sharpening the New Zealand Story

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Brian R Richards

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It’s the foreground that creates a personality, not the backdrop. But any good story needs both. At lon...

Olympic Brands - From Pencils to Pixels.

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Brian R Richards

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We are about to see an enormous celebration of nationality in the next few weeks across our televisions. ...

Jingoistic Smugness - How to ruin your Heritage Brand

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Brian R Richards

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New Zealand doesn't have many heritage brands nor does it seem to understand how to cherish them. Air New...