Collection » Brian Richards

Weaving A New Fabric

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Brian R Richards

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Born in the backdraft of World War II of Lebanese, Pakeha and Ngati Tu Wharetoa descendants, I have alway...

Living in One’s Own Story

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Brian R Richards

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We are entering a new era of branding, where people want to live vicariously in a story, which attracts t...

Kermadec - A Coherent Design Story

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Debra Millar

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Architecture, graphics and uniform design are interwoven to create a rich layering of Pacific imagery. ...

The All Blacks Brand: Does success hinge on one event?

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Rahul Sharma, Julian Smith and Professor Rod Brodie

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With the Rugby World Cup less than three months away the pressure on the All Blacks to win is building to...

Capturing your Ave’ia

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Brian R Richards

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Brian Richards opens TCI’s International Conference of Economists and Planners challenging them to meas...

Brand Tribalism

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Brian R Richards

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Brands need to stop acting like a company and start behaving like a movement. Tribalism is the most power...

Ageism

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Brian R Richards

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Wrinkles come to us all and there is much to learn from every line. Keith Richards, the professional deat...

The Theatre of the Mind

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Brian R Richards

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Are We Fit Enough to Use Ours? The world's couch potatoes purchased 220 million flat-panel televisions la...

The Dangers of Excessive Social Media Use. Is it a Cause of Social Cancer?

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Brian R Richards

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Is Social Media the new nicotine and are we seeing a new breed of cigarette Barons denying its addictive?...

Stories in the heart. Stories which make a nation.

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Brian R Richards

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Stories carved in our hearts and not stone. The permanence of who we are should not be carved in stone, ...

FIFA's All Powerful Brand Is No Longer Infallible.

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Brian R Richards

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FIFA's all powerful brand is no longer infallible. Like the Catholic Church they believe in one holy apos...

Understanding the psychology of fashion is the marketing genius that defines success.

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Brian R Richards

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You don't buy clothes - you buy an identity. The model struts towards the battery of cameras, profile hel...

Sharpening the New Zealand Story

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Brian R Richards

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It’s the foreground that creates a personality, not the backdrop. But any good story needs both. At lon...

Omotenashi

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Brian R Richards

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Reaching into one's customers’ hearts can only be done by reaching into one's own. I was visiting a maj...

Ambitious Partnerships - Team NZ

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Brian R Richards

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As the guest of Team New Zealand at the launch of AC72 - the vessel that will take New Zealand to next ye...

Jingoistic Smugness - How to ruin your Heritage Brand

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Brian R Richards

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New Zealand doesn't have many heritage brands nor does it seem to understand how to cherish them. Air New...