RalphLaurenIdealWorld 4
RalphLaurenIdealWorld 3
Ralph Lauren’s Little Pieces on an Ideal World
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Brian R Richards
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I loved Ralph Lauren's reply to a fashion journalist when in launching his fragrance Safari it was discov...
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StereotypicalDresser 4
StereotypicalDresser 3
The Stereotypical Dresser
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Brian R Richards
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Each day I quietly compete with my executive assistant Stefan in dressing distinctively. Invariably he up...
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FashionStory 4
FashionStory 3
For the want of a Fashion Story
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Brian R Richards
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Globalising Fashion Businesses. We've had a fashion industry in New Zealand for a while now, yet it still...
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PsychologyOfFashion 04
PsychologyOfFashion 03
Understanding the psychology of fashion is the marketing genius that defines success.
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Brian R Richards
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You don't buy clothes - you buy an identity. The model struts towards the battery of cameras, profile hel...
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NZStory04
NZStory03
Sharpening the New Zealand Story
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Brian R Richards
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It’s the foreground that creates a personality, not the backdrop. But any good story needs both. At lon...
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