Collection » Brian Richards

Brand Tactics In Tough Times: How to gain better brand traction

-

Brian R Richards

-

A quick look at recent history shows economic recessions are fairly regular occurrences. Uncomfortable re...

Think: Creating and articulating an achievable national vision

-

Brian R Richards

-

No one as yet has defined New Zealand's pathways into the future with any tangible understanding for peop...

Pacific Uniqueness

-

Brian R Richards

-

There is an obsession with visions being developed in business, which more often appear as cryptic statem...

Old Tricks

-

Mike Hodge

-

For many thousands of years our ancestors lived and died in a world where virtually nothing changed. Wher...

The Name Game

-

Mike Hodge

-

When it comes to finding the right name for your new business, product or service, the Oxford English Dic...

Living in One’s Own Story

-

Brian R Richards

-

We are entering a new era of branding, where people want to live vicariously in a story, which attracts t...

Kermadec - A Coherent Design Story

-

Debra Millar

-

Architecture, graphics and uniform design are interwoven to create a rich layering of Pacific imagery. ...

The Lack of a National Libido

-

Brian R Richards

-

There is an obsession with visions being developed in business, which more often appear as cryptic statem...

For the want of a Fashion Story

-

Brian R Richards

-

Globalising Fashion Businesses. We've had a fashion industry in New Zealand for a while now, yet it still...

Checking Jeremy's Underpants: Icebreaker's Brand Review

-

Brian R Richards

-

Stripping things back to the bare essentials and maintaining your Brand’s “Ewephoria”. I think all...

Stories in the heart. Stories which make a nation.

-

Brian R Richards

-

Stories carved in our hearts and not stone. The permanence of who we are should not be carved in stone, ...

Sharpening the New Zealand Story

-

Brian R Richards

-

It’s the foreground that creates a personality, not the backdrop. But any good story needs both. At lon...

Jingoistic Smugness - How to ruin your Heritage Brand

-

Brian R Richards

-

New Zealand doesn't have many heritage brands nor does it seem to understand how to cherish them. Air New...