Loving and Being Loved — 
As Good as It Gets

Many of us live with a sense of inferiority, which breeds the need to take on the personality that is not one's own. A seducing self, that will respond to every demand and suggestion made by our exalted companions or the environment around us.

Our love of people and things often forces us to look at ourselves through the imagined eyes of others. 

“Who should I become to please him or her?”. It's not that we tell flagrant lies about ourselves; we so often simply attempt to anticipate everything we believe people want to hear or see about ourselves. 

It is one of the ironies of love that it is easiest to seduce those who we are least attracted to.

With these powerful feelings we, who so desperately want to be loved and belong, often lose any belief in our own worthiness. If this is the human condition with which we stumble through our relationships then I believe the parallel is similar in attracting customers.

 "Embrace is a 7 story tall wooden cathedral-like sculpture of two human figures in an embrace. It is a spiritual centre dedicated to the moment and our relationships with our loved ones" — Lukasz Szczepanski.

"Embrace is a 7 story tall wooden cathedral-like sculpture of two human figures in an embrace. It is a spiritual centre dedicated to the moment and our relationships with our loved ones" — Lukasz Szczepanski.

We are sensory human beings capable of incredible perceptiveness, yet, we listen little to our own being or indeed the lessons from nature. For here are the clues to great brand strategies. Our curious nature, our innate sense of interest in the unusual, suggests to me the opportunities are endless to bring joy and shift mindsets. And, it's not about slickness.

When we are across the dinner table as a male in the soft light with someone we are attracted to, we are often struck dumb by the angel's face as we fidget and try to think of something to say that will please.

I have always thought that the clumsiest seducers are the most genuine. 

Not to find the right words is paradoxically often the best proof that the right words are meant. 

Jack Nicholson and Helen Hunt won the Academy Award for Best Actor and Best Actress in the movie As Good as it Gets. I have always admired how the writer and actors delivered those touching dinner moments so well. They say everything about the human condition and our vulnerability in wanting to be loved.

See below a fantastic compliment by Jack Nicholson from the film As Good as It Gets.