Capturing your Ave'ia

Brian Richards opens TCI’s International Conference of Economists and Planners challenging them to measure national performance differently.

The keynote “Capturing your Ave’ia” talks about each country finding its own star path to prosperity.

New Zealand’s own challenge is learning how to sell less for more. To break the commodity mind-set Brian’s international experience of nations and their competitiveness draws the conclusion that provenance of regions and clusters of interest are the keys to happy communities.