Deliberate simplicity —
All you need is less.

More is simply more, and nothing becomes special when you say yes to everything. Creating a life of quality rather than quantity takes time, but gradually your conscious decision-making evolves into a life of substance that you are proud to say you are purposely and continually creating. Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

Interior remodelling of St. Moritz Church by John Pawson

Interior remodelling of St. Moritz Church by John Pawson

Reductionism demands enormous attention to detail and when accompanied by the right visual poetry and imagery its clarity redeems the idea with great purity. When you get there it's worth more than anything the lazy mind could attempt.The ability to simplify, means to eliminate the unnecessary in order to let the necessary speak.

Simplicity is the truest form of creativity. So few designers, marketers, communicators, occupy this space of simplicity, often knocking such disciplines on the grounds of austerity. Learning how to sell less for more is certainly the bold step towards global sustainability, there is much to learn in treading more lightly on this planet.

If you can’t explain it to a six year old, you don’t understand it yourself.
— Albert Einstein